National Conference 2016
Sponsorship Opportunities
Promote your organization and increase your brand recognition with an expected audience of over 6,000 counselors, admission professionals, and students at the national conference, September 22 – 24, in Columbus, Ohio. Download the 2016 NACAC National Conference Prospectus.

For more information, contact Megan LaVine at 703-299-6845.

2016 NACAC National Conference Sponsorship Opportunities
*Items indicated below in red are still available for sponsorship

Platinum Level - Sponsorships Totaling $50,000+
Imagine Fund Scholarship - $50,000
Scholarship dollars go directly toward underserved college admission, allowing recipients to implement special projects or access professional development opportunities. Your company will be featured as the exclusive sponsor of the Day 5K Run/Walk, with your company name and logo featured on race t-shirts, racing bibs, and all marketing materials. Sponsors will also have the opportunity to present the scholarship during the general session of the National Conference and be recognized on stage.  


Gold Level - Sponsorship Totaling $25,000-$49,999

Professional Image Studio - $40,000
Provide attendees the opportunity to get a professional headshot to be used for LinkedIn or other professional purposes. Attendees will receive make-up and hair retouches, and use of digital images. Sponsorship includes branded studio, exhibit hall signage, and booth placement near the image studio.
Exhibit Hall Refreshment Breaks – $30,000 – Sold, The TalentED Project
(3 breaks included, 1 sponsorship available)
Attendees will be treated on Thursday and Friday to beverages and snacks in the exhibit hall. Each sponsorship includes 3 – 30 minute breaks on Thursday or Friday. Your logo is included on cocktail napkins and signage for these special events. Option to include branded food item with logo.
Conference Wi-Fi – $25,000 - Sold, Royall & Company
Sponsors will be recognize in the event program and on signage. Users will be directed to a sponsor splash page and then redirected to your company website once logged in. Option to choose Wi-Fi password, pending contract date.
Conference Social – $25,000
All registrants are invited to attend this celebration to mark the official close of the national conference. Your company will receive recognition of your sponsorship on signage throughout the event. Branding opportunities include cocktail napkins, introduction of band, exclusive VIP area and logos printed on photo booth printouts.  Seventy-five complimentary drink tickets are included.
Shuttle Bus Service – $25,000
Buses will operate from early morning until evening throughout Columbus, transporting college admission counseling professionals between their hotels and the Convention Center. Your advertisement will be seen by NACAC conference attendees & thousands of pedestrian consumers, who live, work and visit Columbus. You provide the graphics and NACAC provides the production, installation & buses. Sponsorship options include bus signage, head rests and DVD message. NOTE: the NACAC 2016 National Conference logo and dates must be incorporated in signage.

“Ship Your Swagg” with Chegg - $25,000 - Sold, Chegg
Conference attendees can stop by the “Ship Your Swagg” booth to pick up a box before visiting the exhibit hall. Use the box to collect freebies from vendors. Return it to the booth before the end of the conference to have it shipped to your office free of charge.
Welcome Reception – $25,000 Sold, ZEEMEE
Join NACAC in welcoming attendees to this reception with hors d'oeuvres and cocktails right in the exhibit hall. Sponsorship includes premium bar placement, branded cocktail napkins and 75 drink tickets. Your logo will be included on signage for the reception.
Conference Padfolio – $25,000 ​ – Sold, NSHSS
Sponsor will have an opportunity to place their logo on the padfolio, given to all attendees upon check-in. Cost of the padfolio is provided by NACAC. Note: NACAC logo and conference design must also be featured on padfolio.

Counselors' College Fair (CCF) – $20,000 + $5,000 Donation to the Imagine Fund – Sold,
NACAC's Counselors' College Fair (CCF) provides an opportunity for national conference attendees to share information and network with representatives from more than 500 colleges and universities. Sponsorship includes a complimentary table top booth in the fair, a push message through mobile app, signage at the event, and an email blast to exhibitors. 


Silver Level - Sponsorships Totaling $15,000-$24,999

Mobile App – $20,000 – Sold, Guidebook
The NACAC Mobile App allows attendees to access conference information and planning tools from their smartphone before they arrive, as well as from the show floor. Sponsor will receive a banner ad on app dashboard page, user metrics, and the ability to send two custom push message to all attendees during the event.
Registration Area – $20,000 – Sold, The Ohio State University
Sponsor the registration area and every conference attendee, speaker, exhibitor, and special guest will take note of your company! Company name/logo and booth number will be displayed throughout the registration area and on printed badges. This sponsorship also includes a complimentary insert within the conference padfolio.
Counselors’ Preview Day Luncheon – $15,000 - Sold, College Board
Engage counselors from Ohio and help maximize their conference experience. Sponsorship of this event offers your company exposure to up to 100 secondary counselors. Sponsorship includes a 15-minute speaking opportunity at lunch, and the option to include branded giveaway item at seats.
Meet Your Match Game – $15,000 – Sold, The Common Application
The Meet Your Match (MYM) game has been a big hit with attendees to NACAC’s National Conferences! Attendees will receive a MYM button with a number, and your logo, to wear on their lanyard. Attendees wear their pins prominently and search far and wide for other attendees whose number matches theirs.
Hotel Keycards – $15,000 – Sold, Discover
Put your company in front of attendees upon their arrival in Columbus by sponsoring the hotel room key cards. Hotel guests will receive the cards at check-in and use them to access their rooms throughout their stay. Your custom artwork will be printed on the front of each card (artwork is subject to final approval by NACAC). 
Water Bottles and Water Machines – $15,000 – Sold, C2 Education
Your reusable water bottle will be distributed to attendees at registration areas to carry during the conference. Plus, water coolers will be placed throughout the exhibit hall, and you can add your logo to all of them!  Each time an attendee needs a drink of water, they will see your logo as they fill up their cup.
Lanyards –$15,000 Sold, CollegeNET
Lanyards are a great way for your company to be front and center. Each attendee will be given a lanyard upon check-in, and will wear your company logo all week!

Adhesives: Window/Door Clings – exclusive sponsor - $15,000 – Sold, Landmark College
Capture the attention of all attendees! Your company logo and booth number will appear in locations throughout the convention center. Option to be exclusive sponsor and include escalator wraps - $15,000.


Bronze Level - Sponsorships Totaling $3,000 - $14,999 

Chief Enrollment Officers' (CHIEF) Forum Pre-conference Program – $12,500 Sold, Cegment
Designed for senior-level enrollment officers, the 2015 CHIEF pre-workshop will address some of the most salient topics in higher education. Sponsorship includes a 15-minute presentation to audience, to be approved by NACAC education staff.
Directing a Dynamic College Counseling Pre-conference Program - $10,000 – Sold, Jack Kent Cooke Foundation
Audience: Secondary
This program supports college counseling department directors and supervisors, aspiring directors, and veteran counselors in the acquisition of essential tools, resources, and knowledge. Sponsorship includes a 10-15 minute presentation to discuss goods or services, to be approved by NACAC education staff.
Admission Middle Management Institute Pre-conference Program – $10,000 – Sold, Mongoose
Audience: Postsecondary
AMMI, a unique professional development opportunity for college admission mid-level leaders (3-7 years), encourages exchange of insight for mutual professional advancement. Sponsorship includes a 10-15 minute presentation to discuss goods or services, to be approved by NACAC education staff.

NACAC Engagement Lounge - $10,000
Give opportunity to attendees to sit down, relax, and recharge in a suite at the convention center. Room capacity is limited to 50 attendees. Push message from mobile app is included in sponsorship. NACAC will drape space, manage buildout, and collaborate with sponsor on branding placement. Sponsorship includes option to purchase additional hospitality – such as smoothies, branded cookies, beverage napkins.

Pens – $10,000
Attendees will spend hours in educational sessions, and they could be looking at your logo the whole time. Conference pens feature your company logo or artwork of your choosing.

Student Video Scholarship – $10,000 – Sold, University of Dayton
Eleventh and 12th grade students attending high schools in the counties surrounding Columbus are invited to enter a college-planning essay contest, where they can win scholarships ranging from $1,000 to $5,000. Sponsor benefits include recognition at award ceremony, and signage at the event.

Conference Notepads –$10,000 Sold, Indiana University
Conference notepads will have your company logo and contact information printed on them.

Access College Fair (ACF) – $10,000
The ACF provides an opportunity for college access organizations attending the national conference to share information, network with colleagues, and meet postsecondary representatives from around the world. Sponsorship includes a table top exhibit at the fair, a push message on the mobile app, and signage at the event. Limit of 40 tabletop exhibits.
Exhibit Hall Aisle Signs –$7,500
Increase awareness of your company as the exclusive sponsor of the Exhibit Hall aisle signs. More than 10 aisle signs will be hung in the exhibit hall. Your company logo and booth number will be displayed on all aisle signs.
Conference Promo Video Sponsor - $5,000
Video will be used to promote the conference to all attendees. Video will be featured prominently on the NACAC conference web site. Sponsor will receive logo placement and acknowledgement at the end of the video.
Rising Star Award – $3,000  Sold, Spelman & Johnson
The Rising Star Award honors individuals and programs that exemplify excellence and dedication to serving the needs of students in the transition from high school to college. Award winners and one representative from each winning program will receive a commemorative award presented at National Conference, a complimentary individual NACAC and regional affiliate membership, and complimentary registration. Sponsorship includes recognition at the event.

Media Sponsor – The Chronicle of Higher Education

Conference Marketing Sponsor – Carnegie Communications


Companies that wish to move up to the next level of sponsorship can do so by covering the difference in cost through a donation to the Imagine Fund.

Interested in participating? Download the 2016 NACAC National Conference Prospectus and complete and return to Megan LaVine.